We Are EventReal

A collection of innovators with a passion for building successful events by forming partnerships between events and sponsors, as well as helping organizers create marketable concepts and sustainable revenue solutions. Why? Because after over a decade in the business, we’ve experienced how great events enhance quality-of-life, build communities and drive economic development.

We work with...

Event Organizers

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We help event organizers with everything from creating a marketable concept to planning sustainable revenue generation. In some cases, this means just filling the gaps in your organizational structure. In others, it means helping you connect with sponsors and orchestrate all the players. Whatever the capacity, we work with you to create an event that exceeds expectations again and again.

Event Sponsors

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We know first-hand how vast, random and subjective sponsoring an event can be, and how many substantial contracts are signed without reliable data or assurance that deliverables can be fulfilled. We can change this. Discovery, negotiation and fulfillment management are areas where we thrive. So whether you need us to manage all your sponsorships, or simply analyze the projected return on select investments, we can help.

...to help make awesome events.

Interested? Drop us a line!

This Is Our Team

Joe Sampson
Joe Sampson
Co-founder // President

Joe is passionate about helping people, organizations and events reach their potential. He worked his way through college in the corporate world. Deciding that the cubicle life wasn't for him, he spent the next 10 years starting companies and growing others. Over the last two years, Joe led One Spark as executive director and COO to become a top-20 event - by attendance - in the United States while expanding to Germany and launching a training academy for entrepreneurs and creatives. He’s produced, marketed and solved revenue challenges for festivals, conferences, corporate functions and community events. This experience led him to found EventReal, where he could support communities and events on an even larger scale.

Lisa Goodrich
Lisa Goodrich
Co-founder // VP of Client Strategy

As an independent art consultant and community organizer, Lisa has advised many local organizations by providing assistance with their program development, marketing, fund development and donor relations, and audience experience including First Night Atlantic Beach, the Beaches Fine Arts Series and its triathlon series, as well as the Cultural Council of Greater Jacksonville. Currently she is working with SouthEast Group as Director of Marketing and Community Engagement where she is charged with developing an event-based marketing strategy and implementing placemaking initiatives. At EventReal, Lisa is focused on community outreach, development, and helping our clients and partners obliterate their goals.

Chad Shultz
Chad Shultz
Finance

Chad is a Certified Public Accountant and Certified Quickbooks Advisor with over 15 years of experience. He leads a team that works with a range of businesses from StartUps to Small Corporations, providing them with accounting, tax and payroll services.

Karen Kurycki
Karen Kurycki
Design

Karen is an independent art director and illustrator in Jacksonville who works with clients to develop their brand strategy and build an identity that’s fueled by design and illustration. She has worked with a number of national and international clients including: The Washington Post, Nike, McDonald’s, AT&T and Emirates Airline

These Are Our Partners

Here's What People Are Saying

Having worked with Joe and his team on multiple events, he's always made sure we were confident in our sponsorship decisions and pleased with our results. His attention to detail in over-delivering on the goals of our activations and the overall sophistication of the events Joe produces make trusting him with our sponsorship dollars very easy.

Jessica Ashcraft
Jessica Ashcraft
Senior Marketing Manager
Beeline

Joe has been an amazing asset for our team to partner with on events for both sponsorship and participation. He's delivered clear value for our company and made the experience worthwhile and enjoyable. He handled problems that we weren't expecting and brought the know-how to get the most of an experience. As a sponsor for many events, Joe has been the best at pulling measurable results from an experience that is usually intangible.

Anthony Catanese
Anthony Catanese
CoFounder
Ignite

When I work with Joe and his team on behalf of my clients, we have a clear expectation of what our event sponsorship will net. That makes our decision to make a marketing-driven spend a lot easier. I’ve negotiated single and multi-year contracts directly with Joe, and I can say with confidence that he always ensures my clients are happy and our expectations are exceeded.

John Davis
John Davis
Media Director

The most effective way for us to reach our customers and engage the community is through event-based marketing. I’m pleased to have Lisa in-house at SouthEast Group, and now, together with Joe Sampson at EventReal - this is an unstoppable duo. I’d recommend EventReal to any company or organization wishing to maximize their sponsorship allocation and marketing impact.

Steve Atkins
Steve Atkins
Principal and Managing Director
SouthEast Group

I've had the pleasure and honor of working with both Joe and Lisa on events with impact that have changed neighborhoods and catalyzed businesses. I couldn't think of a more well rounded, dynamic and accomplished team to plot, coordinate and execute an event. I'd recommend their innovative and practical expertise for whatever event you have that deserves an outstanding outcome.

Tony Allegretti
Tony Allegretti
Executive Director
Cultural Council of Greater Jacksonville

Joe has an analytical mind capable of running logistics for a 260,000 attendee festival but is also a visionary capable of inspiring the intrinsic motivation of his team. He is a leader and a doer. One of the mottos of One Spark was that ‘game changers can come from anywhere.’ Well, Joe is one of them and he changed Jacksonville, Florida forever.

Chris Kennelly
Chris Kennelly
CEO & Executive Producer
Kennetic Productions

Simply put, Joe gets it when it comes to events, production and most important, the bottom line. From early planning to post-production, he is able to strike a balance between creating a great experience and building marketable products (events, inventory, ideas) with high revenue potential. I personally, and professionally have grown to know Joe well over the past few years and recommend him. With his leadership One Spark grew to become the world's largest crowdfunding festival and the best place for new ideas to get launched.

Coming Soon

We’re working on some pretty cool things, as well as planning developments for the future (the word “App” has been thrown around). We’d love the chance to share these with you when the time comes.

To be the first of your friends to hear the news, drop your email below.

Drop us a Line

We know that the first step to creating great events is building great relationships, so the first meeting is on us. We’d love the opportunity to hear your story and brainstorm how our team can help yours.

Google Map 5 W Forsyth Street, Suite 200, Jacksonville, FL 32202